Building at Opttab
Hi, I'm
I build scalable web products end-to-end — increasingly with AI in the loop.
I'm a software engineer with 7+ years shipping web applications — leading teams and owning features from data model to pixel. Lately I've been bringing LLMs into products where correctness actually matters: RAG, agents, and Model Context Protocol tooling.
Selected work
AI-native ad-operations platform
A platform that plans, creates, and analyzes advertising campaigns across Google, Meta, TikTok, and DV360 from a single source of truth — spanning a Python backend, a campaign-creation engine, and a React frontend, plus the LLM agent and MCP tooling that let teams drive it all in natural language.
Natural-language ad operations
A conversational agent that turns a spreadsheet and a sentence into live, correctly-structured campaigns — with human-in-the-loop guardrails, streaming progress over SSE, and preflight checks that catch problems before anything goes live.
Model Context Protocol server
An MCP server that exposes analytics and tooling to AI assistants as first-class tools — giving models a safe, typed, well-scoped way to query and act on real data.
A YouTube channel from my university days where I broke down web-engineering concepts and walked through building things — part of a long habit of teaching, mentoring, and sharing what I learn.
About
I care about the unglamorous parts of software that make products trustworthy: clear data models, honest error states, and systems that behave predictably under load. Good engineering, to me, is mostly about removing surprises.
Over 7+ years I've shipped across the stack — React, TypeScript, Next.js, Node, Python, and PHP — for startups and remote US teams, and led engineers as a team lead. That range means I can follow a feature from a database migration all the way to the pixel.
Most recently I've been wiring LLMs into real products — RAG, LangChain/LangGraph, MCP, and the OpenAI and Anthropic APIs. Outside of work I've taught web engineering, and I stay active in the community as a Stack Overflow contributor.
Experience
Opttab
Newest chapter — joining Opttab to help build and scale their product engineering.
Techesthete
Led the engineering team — owning architecture, delivery, and mentorship across the product.
Bookimize
Led frontend engineering and delivered production software for a US-based product team.
Interstride
Frontend-focused engineer on an ed-tech platform serving international students.
Bykea
Built and shipped features across Bykea — Pakistan's all-in-one app for transport, delivery, and payments.
Techesthete
Shipped product features end-to-end and mentored junior engineers.
Earlier
Education
University of the Punjab
2016 — 2020
CGPA 3.24 · PUCIT
Punjab Group of Colleges
2014 — 2016
1009/1100 · 2nd in college, 4th in Lahore Board
Toolkit
Contact
Have a problem worth solving, a role worth exploring, or just want to compare notes on engineering and AI? My inbox is open.